Facebook aims to serve the most targeted ads possible by taking note of both IP addresses and the FB account that's currently logged into the set-top box. Clearly, the company hopes to have an up-and-running prominent ads platform as video-on-demand and streaming services become more common. Even if you're chosen to be one of the testers, though, you won't be seeing those targeted ads just yet. It will test the waters by promoting its own services, such as Facebook Live, and its non-profit partners.